Bill Cava
CEO, Generative Labs
Bill started Generative Labs around a simple belief: the era of software being developers-only is ending. AI is changing who gets to build. Generative Labs exists to lead that shift. And bring you into it.
He has spent 25+ years building AI/ML products, from enterprise SaaS to AI-first startups. He's been working in AI since his graduate research in 2005, two decades before the current wave. In 2015, he co-founded Orbita.ai, the first voice AI company in healthcare, raised $20M led by Philips Health Ventures, and has held CPO and CTO roles across multiple ventures.
His work has spanned engagements with companies like Microsoft, Mayo Clinic, and Pfizer, alongside AI startups like CustomGPT.ai and ai12z.
What people say
“Bill doesn't just get AI. He gets what you're trying to build and why it matters. That's rare.”
“Most people talk about shipping AI products. Bill actually does it. Fast, focused, and with real craft.”
“Bill made a complex project feel simple. He brought clarity, energy, and a genuine partnership from day one.”
“Working with Bill feels like having a co-founder, not a contractor. He cares as much about our product as we do.”
Our Why
A new way to build software
There's a new way to build software that didn't exist two years ago. It's not just faster tools. It's a fundamentally different collaboration between humans and AI. We've spent hundreds of engagements figuring out how it works. Now we bring you into it.
That's why Generative Labs exists: a collaborative AI product studio built to bring more people into this new way of building. We don't just build for you. We build with you. Your domain expertise, our product expertise, AI agents amplifying everything.
We work through Human + Agentic Collaboration: humans and AI agents building together across every stage, from strategy to shipped software. The person who knows the market is in the room shaping the product at every step. That's the model. And it produces better products, faster. Because it was developed through the work itself, not borrowed from before it.
Who we are
The team
Our people and our agents work side by side, across every stage of the build. That's not a metaphor. It's how we actually ship.
Our Humans
Bill
CEO & Founder
Rosie
Assistant
Jenn
Delivery Lead
Kai
AI Engineer
Nadia
Data Scientist
Marco
AI Engineer
Priya
Full Stack Developer
Our Agents
Grace
Assistant
The Navigator
Product Management
The Designer
UI/UX Design
The Writer
Content & Copy
The Alchemist
AI Architect
The Curator
Quality & Brand
The Researcher
Discovery & Insights
The Analyst
Data & Analytics
The Tester
QA & Reliability
Contact
Let's work together.
Boston
711 Atlantic Ave
Boston, MA 02111
Manchester
500 N Commercial Street
Manchester, NH 03101